Enrolment options
This self-paced course will help you explore how you can market your business on social channels and how to reach a huge audience. You will get an introduction into digital marketing and social media and learn how to use social media. You will also learn about different social media platforms and how your business can be found on Google.
Who is this course for?
The course is intended for tourism professionals in management positions, and anyone interested in the topic.
What will you learn?
- You will learn how to explain the value of online media in promoting a tourism business
- You will learn how to generate leads through online resources appropriate to the tourism business
- You will learn how to create an e-marketing plan
How much time do you need to invest? It will take you about 1 hour to complete this course.
Keywords: Sustainability, tourism, management, marketing, digital marketing, sales, product promotion
Course Certificate: The platform will automatically generate a certificate of participation and an Open Badge once you have finished all modules of the course and passed the questions in the assessment with 80%. If you would like to learn more about Open Badges, please click here.
Course Developers: Commissioned and developed by GIZ Sector Project Cooperation with the Private Sector - Component Sustainable Development through Tourism. For developer information compare course imprint.
Course Contact: Should you have questions regarding the course, please reach out to the atingi support team via the helpdesk.
License: CC-BY-SA 4.0
Publication Date: 08.12.2021
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This course is part of the learning pathway "Tourism Marketing" which further includes the following modules:
- Development & Management of Tourism Products
- Explore Pricing & Promotion
- How to Research Markets & Sales Channels