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About this course

This self-paced course will help you start your own business through discovering your product's market and your sales options. You will learn that a comprehensive market research is essential for your business and which aspects you should not neglect. You will also find out how to choose the best fitting distribution channel for your product. 

Who is this course for? 
The course is intended for anyone thinking of starting their own business. 

What will you learn? 

  • You will learn how to analyse your market 
  • You will get to know your competitors 
  • You will understand your customers and their needs
  • You will know how to select a suitable channel to sell your craft product

How much time do you need to invest? It will take you about 1 hour to complete this course.

Keywords
: Sustainability, tourism, management, entrepreneurship, pricing, marketing, sales

Course Certificate:
The platform will automatically generate a certificate of participation and an Open Badge once you have finished all modules of the course and passed the questions in the assessment with 80%. If you would like to learn more about Open Badges, please click here.

Course Developers:  Commissioned and developed by GIZ Sector Project Cooperation with the Private Sector - Component Sustainable Development through Tourism. For developer information compare course imprint.

Course Contact: Should you have questions regarding the course, please reach out to the atingi support team via the helpdesk.

License: CC-BY-SA 4.0

Publication Date:  15.10.2021

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This course is part of the learning pathway "Tourism Marketing" which further includes the following modules: 


It is also part of the learning pathway "Entrepreneurship and Business Development in Tourism" which also contains these modules:

 



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