Enrolment options

About this course

This self-paced course will help you explore how developing and managing a tourism product works. You will learn what tourism product development is and what steps need to be taken and aspects need to be considered when setting up your own tourism product. You will get familiar with the tourism experience and success factors to make your tourism product special and memorable. Besides that, be prepared to learn how to calculate appropriate prices and how to market your tourism business in the digital world. In this self-paced course, tourism professionals in management positions will learn to develop a sustainability management plan and sustainability policy. It will take you about 1 hour to complete this course and you will earn an open badge once you complete the course and pass the assessment.


Who is this course for? 
The course is intended for tourism professionals in management positions, tourism entrepreneurs and anyone interested in the topic.

What will you learn? 

  • Outline major steps for product creation to create innovative, customer-oriented tourism products 
  • Explain the difference and importance between single service components and tourism packages 
  • Ensure appropriate price calculation and price setting for their tourism product 
  • Describe key components of e-marketing
  • Apply Social Media Planning to market their product


Keywords: Sustainability, tourism, management, Entrepreneurship

Certificate: The platform will automatically generate a certificate of participation once you have finished the course. You can then continue with the assessment. If you pass 80% of the assessment questions, you will automatically receive a digital certificate – an “open badge”! To learn more about open badges, please click here.

Course Developers:  Commissioned and developed by GIZ Sector Project Cooperation with the Private Sector - Component Sustainable Development through Tourism. For developer information compare course imprint.

Course Contact: Should you have questions regarding the course, please reach out to the atingi support team via the helpdesk.

License: CC-BY-SA 4.0

Publication Date:  09.12.2021

You might also find these courses on atingi useful:
 This course is part of the learning pathway "Tourism Marketing" which further includes the following modules: 

 


It is also part of the learning pathway "Entrepreneurship and Business Development in Tourism" which also contains these modules: