Enrolment options
In this 10 hour, self-paced course, you will learn the basics of eCommerce, its operations, and how to use the leading EU eCommerce marketplaces as a Ukrainian seller.
Throughout this course we'll break down the workings of eCommerce, from the fundamentals, to marketing, and all the way to shipping your products to the customer. We'll focus on the practical and specific steps to take for each marketplace - all so you have a clear guide on what to do. By the end of this course, you'll have a solid grasp of eCommerce fundamentals and an understanding of how to operate and sell with the leading EU eCommerce marketplaces.
Who is this course for?
- Individuals who speak English and want to learn about eCommerce
- Business owners who want to expand their business and sell to the EU market
- Employees who want to develop their expertise in eCommerce to be able to provide valuable insights to the business
- Entrepreneurs or business professionals who are looking for opportunities to grow their revenue and broaden their customer base through the EU marketplaces
- Anyone who is interested in learning about eCommerce through EU marketplaces and wishes to become more competitive in the digital age
What will you learn?
- Understand the key features of eCommerce and how it can benefit small and medium enterprises
- Identify the different types of eCommerce marketplaces and choose the most appropriate platform for a specific business model
- Identify the processes, documents, and requirements to register on eCommerce marketplaces and understand the specific steps to take for a chosen marketplace
- Understand what types of marketing strategies and tools can be applied to eCommerce marketplaces, recognise what makes an effective product listing, and apply the knowledge to create product listings
- Understand the importance of customer support for eCommerce marketplaces, the types of support, and identify effective communication methods with customers
- Understand the legal and regulatory considerations involved in eCommerce, including, VAT and taxes in the EU, consumer protection laws, brand account blocking, and data protection
- Identify the relevant customs procedures and regulations which apply to cross-border eCommerce transactions
How much time do you need to invest? Completing this course should take approximately 10 hours for one marketplace.
Course certificate: An EU-aligned course certificate will be generated on the successful completion of the course.
Course topics: eCommerce, E-commerce, E commerce, Sell in EU, Marketplace, EU Marketplaces, Amazon, eBay, Allegro
Course developers: EU4Digital Facility - adapted from multiple openly licensed resources. atingi - adapted from multiple openly licensed resources.
Course contact: In case of technical troubleshooting or questions, please reach out to atingi@giz.de. For questions about course topics, please reach out to eu4digitalacademy@lt.ey.com.
License: CC BY-NC-SA
Course Publication Date: March 2024