Enrolment options
This self-paced course will help you explore how you can market your business on social channels and how to reach a huge audience. You will get an introduction into digital marketing and social media and learn how to use social media. You will also learn about different social media platforms and how your business can be found on Google.
Who is this course for?
The course is intended for SME professionals in management positions, and anyone interested in the topic.
What will you learn?
- You learn the main concepts of digital and social media marketing
- You will learn how to explain the value of online media in promoting a business
- You will learn how to generate leads through online resources appropriate to the business
Keywords: social media, digital marketing, e-commerce, business management, Google, online media
How much time do you need to invest? It will take you around 90 minutes to complete the whole course.
Certificate: Once you have finished the course, you will receive a certificate of participation. If you pass 80% of the assessment, you will additionally receive a digital certificate – an “open badge”!
Course Developers: Commissioned and developed by GIZ Sector Programme Digitalization and Programme for Migration and Development (PME III). This course has been developed, re-using and adapting the resources from Introduction to Digital Marketing for Tourism Businesses (atingi.org) in line of copyright law.
Course Contact: Should you have queries regarding the course, please contact the advisory center in Ghana (gec@giz.de). In case of technical troubleshooting or questions, please reach out to the atingi support team via the helpdesk.
License: CC-BY-SA 4.0
Publication Date: 15.07.2023
This course appears as part of the following learning offerings: