Enrolment options
Creating a Digital Presence
We
live in an age where the internet is a key source of information, so
it's worth being conscious of way you and your business are perceived
online. By the end of this self-paced course, you will have gained a real understanding of the key
principles necessary to build a great digital presence.
Who is this course for?
Entrepreneurs that want to use the internet to maximise their business reach.
There are no prerequisites to entry.
- Optimise your company website for search engines such as Google.
- Setting up proper business-related e-mail correspondence.
- The merits of LinkedIn.
- Evaluate the strengths and weaknesses of other social media channels.
- Key elements of a company landing page.
You will be able to apply all these insights to develop your own digital presence concept.
Time requirement: 3 hours
Course Certificate: Participants can receive a certificate after completing the course. You can access this under 'my certificates'.
Contact person: This course is offered for self-study. For any technical challenges, please contact atingi@giz.de
Licence: Unless otherwise stated, this course content is licensed under a CC BY licence.
Publication Date: November 11th, 2022
This is a self-paced course. Navigate each module before moving onto the next, and really think about your business as you complete the activities, building up to a final assessment at the end. Happy learning!